Gogglebox star and TikTok influencer has video banned after breaking vaping ad rules

A former Gogglebox star and TikTok influencer has been found by investigators to have broken advertising rules by promoting vapes on social media while under the legal age to do so. George Baggs, 19, posted a video on his TikTok account promoting the e-cigs, with the legal age to promote vapes being 25.

It is currently not legal to promote nicotine e-cigarettes in newspapers, magazines and online, unless the product is licenced as medicines. Mr Baggs was found to have broken advertising standards by promoting the products by watchdog Advertising Standards Authority, and has now received a ban from posting a clip holding a vape again, as well as a warning not to use under 25s to advertise e-cigarettes.